Appointment Ceremony of "Goodwill Ambassador to Promote Japanese Cuisine" for Mr. Toshio Ueno & Sake Seminar

On March 25th, 2021, the Consulate General of Japan in Los Angeles held an appointment ceremony of a “Goodwill Ambassador to Promote Japanese Cuisine” for Mr. Toshio Ueno, Principal of Sake School of America.

Mr. Ueno founded the Sake School of America to promote Japanese Sake and Shochu with the late Mr. Noritoshi Kanai in 2010. After that, Mr. Ueno has held Sake Sommelier course and Shochu Advisory course in the school for over ten years, and the number of certified individuals has reached more than 2,300 people across the U.S.A. Since 2016, Mr. Ueno has given the lecture of Sake, Shochu and Japanese wine at the conference organized by the Society of Wine Educators, which is the biggest association to promote wine in the U.S.A.

His effort in promotion of Japanese cuisine was highly recognized by the Japanese Government, Mr. Ueno was appointed as “Goodwill Ambassador to Promote Japanese Cuisine” in 2021.

At the appointment ceremony, Deputy Consul General Koichi Nakagawa delivered congratulatory remarks. After the ceremony, Mr. Ueno gave a special sake seminar as a commemorative lecture. In his lecture, Mr. Ueno explained the history, geographical background, and ingredients of sake, and the differences and characteristics of "Ginjo" and "Junmai," which are often heard in restaurants but not widely understood yet. Moreover, a detailed explanation on Koji was given, which is of increasing interest here in Los Angeles.

The appointment ceremony and special seminar were held online. After the seminar, participants congratulated Mr. Ueno on his appointment, and had a lively question and answer session, including which is better, Junmai or Ginjo, to match with sushi?

Mr. Ueno is expected to act as a Goodwill Ambassadors to promote Japanese food and its food culture with Consulate General of Japan and Japan External Trade Organization (JETRO).

Appointment Ceremony Mr. Ueno lecturing Special Sake Seminar